Recognized by One Show, ADC, Epica, Communication Arts Design, Campaign Big Global Awards, Caples, Drum, Marketing Awards, ADCC, CMA, Applied Arts and BestAdsonTV.
During the World Wars, millions of letters were sent home to Canada from soldiers fighting overseas. To raise awareness and donations for The Legion, we connected current homeowners to the sacrifices of the past by resending replicas of many of these letters to their original addresses in 29 cities across Canada. You can also find letters delivered near your home (in Canada) at Letters-Home.ca. The campaign includes TV, DM, social, influencer outreach and national OOH.
Credits
Client: HomeEquity Bank / Agency: Zulu Alpha Kilo / Chief Creative Officer: Zak Mroueh / Executive Creative Director: Brian Murray / CD/Art Director: Vic Bath, CD/Copywriter: Dan Cummings / ACD/Art Director: Michael Romaniuk, ACD/Copywriter: Marco Buchar / Design Director: Damian Simev / Designer: Ana-Marija Vlahovic, Jackman Chiu / Agency Producers: Ola Stodulska, Tim Lynch, Sarah Lasch / Account Team: Lauren Boultwood, Samantha Tang / Planning Team: Maxine Thomas / Clients: Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian, Jack Wilson, Saad Sharfuddin / Media Agency: OMD & iQuanti / Media Team: Dwayne Mataseje (OMD), Mitchell Cornelisse (OMD), Ishita Aggarwal (iQuanti), Bindiya Jiwani (iQuanti) / PR Agency: Weber Shandwick / PR Team: Jennifer Wasley, Adam Bornstein Production House: Zulubot / Researcher: Chris Greenberg / Production House Producers: Ben Bentivegna, Colleen Allen Editing Company: Zulubot / Editor: Jessie Posthumus / Online: Zulubot / Colour Grading: Felipe Chaparro / Motion Graphics: Miguel Natividad / Audio Engineer: Dino Cuzzolino / Photographer: Noah Mroueh / Senior Developer: Jake Edwards