BMW | MPowered
Recognized by Cannes Lions, D&AD, Clios, Webbys, ADCC, Marketing Awards, CASSIES, Digital Marketing Awards, CMA, Applied Arts and Globes.
As far as I know, the 1M launch is the most popular viral car campaign to ever come out of Canada. We didn't pay any money for seeding or pre-roll video; it went viral the hard way. Best of all, it was followed by the three biggest month of sales in the history of BMW Canada.
Years later, MrBeast release the following video. Coincidence? I think not. Cool? Yes, very.
Credits
BMW Canada: Kevin Marcotte, Marc Belcourt, Jonathan Thomson / Chief Creative Officer: Brent Choi / ACD/Copywriter: Brian Murray / ACD/Art Director: Raul Garcia / Account Team: Daryn Sutherland, Ranjan Gill / Production House: Bandito Brothers / Director / DOP: Mike "Mouse" McCoy
BMW M5 | Bullet
Recognized by Cannes Lions, One Show, Communication Arts, Webbys, ADCC, Marketing Awards, CASSIES, Bessies, CMA, Applied Arts, Lotus Awards, Telly Awards and Lürzer's Archive.
Our brief was to launch the all-new M5, the ultimate balance of performance and luxury. The campaign includes print, OOH, banners and this online video that got 3 million+ views in its first 8 days. With over 17 million earned (not bought) views to date, this video has more viral views than any other Canadian automotive commercial ever. It is also the most "Liked" Canadian-produced auto film of all time. The most important stat: M5 sales exceeded target by 14%.
"BMW launches the coolest car commercial we've ever seen." –Toronto Life Magazine
Credits
BMW Canada: Kevin Marcotte, Marc Belcourt, Marianne MacNeil / Chief Creative Officer: Brent Choi / ACD/Copywriter: Brian Murray / ACD/Art Director: Raul Garcia/ Producer: Sumit Ajwani / Account Team: Natasha Wookey, Katie Lynn, Ranjan Gill / Production House: Big Block / Director / DOP: Mark Glaser