D2L | The Unstandardized Desk

Recognized (so far) by SXSW, Fast Company World Changing Ideas, Cannes, One Show, Clios, LIA, Epica, Communication Arts Design, Drum, Marketing Awards, ADCC, Atomic, Applied Arts and BestAdsonTV.

Students aren’t standardized –and their education shouldn't be either. D2L is a global leader in educational software, including the online learning platform Brightspace. To demonstrate the importance of personalized education for every student, we decided to personalize the original learning platform: the school desk. (Who says B2B marketing needs to be boring?)

Credits

Client: D2L / Senior Director, Global Digital Experience: David Demoe / CEO: John Baker / Agency: Zulu Alpha Kilo / Creative Chairman: Zak Mroueh / Chief Creative Officer: Brian Murray / Creative Director/Copywriter: Jonah Flynn / Creative Director/Art Director: Michael Siegers / Business Group Director: Lisa Walton-Rixon / Account Director: Erika Dafoe, Shauna McKenna / Chief Strategy Officer: Maxine Thomas / Industrial Design: Miles Keller, Dystil / Production: Zulubot / Senior Producer: Laura Dubcovsky / Content Producer: Colleen Allen / Executive Producer: Adam Palmer / Director: Jessie Posthumus