Recognized by Cannes Lions, Marketing Awards, Strategy Awards, CMA, OMMA, Media Innovation Awards, Sponsorship Marketing Awards, Media & Marketing Global Awards, National Sports Forum and was MLS Club Awards Activation of the Year.
We launched this campaign by feeding an entire stadium food waste.
Hellmann's is on a mission to reduce food waste. The "Real Food Rescue" program recovers excess food after events in stadiums across Canada and then delivers it to local food banks. Our initiative has provided over 300,000 meals to people in need that would have gone to waste. It feels good to have started something that has helped so many people and the environment.
Coverage
This campaign was covered by the Toronto Star, CBC, Breakfast Television, City News, Trend Hunter, Merca 2.0, Strategy Magazine and Boston Mail.
Credits
Client: Unilever / Marketing Director: Gina Kiroff / Brand Manager: Karlee Sommerfeld / Associate Brand Manager: Chelsea Choy / Agency: Ogilvy Canada, Toronto / Chief Creative Officer: Brian Murray / Copywriter: Samantha Ramsay / Art Director: Amy Fernandes / Strategist: Robyn Hutman / Senior Partner, Group Account Director: Aviva Groll / Account Supervisor: Samantha Weisbarth / Account Executive: Serra Tokat / Production: Spy Films / Director: Tamir Moscovici / Editor: Chris Murphy, Outsider Editorial / Audio: Grayson Matthews / Music: Big Sync