Campbell’s pAIntings
Recognized (so far) by Communication Arts, Epica, CMA, Applied Arts and Lürzer's Archive.
Over 60 years ago, Campbell’s Soup became an art icon. What if other legendary artists had been inspired by our can? We used AI to find out. This integrated campaign features OOH, video, PR, and social. Plus, consumers can enter to win limited edition prints. Can you guess each painting’s inspiration?
Credits
Client: Campbell Company of Canada / Agency: Zulu Alpha Kilo / Creative Chairman: Zak Mroueh / Chief Creative Officer: Brian Murray / ACD/AD: Michael Romaniuk / ACD/Writer: Marco Buchar / Senior Designer: Ana-Marija Matic / Clients: Mackenzie Davison, Nadia Giannantonio, Kristen Knox, Alan Shaw, Anabela Lanes, Leah Anderson / Account Team: Alyssa Guttman, Natalie Doyle / Executive Director, Comms Planning & Technology: Sean Bell / Strategy Team: Heather Segal, Elyssa Seidman, Aurora Stewart de Peña, Kiana Ohori / Agency Producers: Ola Stodulska, Steven Czikk / Post-Production Company: Zulubot / Post-Production Producer: Lena Hamady, Sarah Dayus / Editor: Oren Michaels / Production Artists: Mila Lukezich, Aron Harris / Studio Manager: Sandra Noto, Henry Eugenio