Dove | America the Beautiful
Recognized by Cannes, One Show, Clios, Marketing Awards, Atomic Awards and the global Unilever Annual Marketing Awards.
Dove wanted to show its continuing support of the Black Lives Matter movement in the midst of the George Floyd protests. We dispatched six black photographers to four different US cities and juxtaposed the images against a rare recording of "America the Beautiful" by the late, great Ray Charles. Our film was airing on US television ten days after we got briefed. (The ad ran on TV as a 30-second edit. This video is actually the online edit.)
A "must watch. … Equally inspiring and upsetting. … Dove has proven once again that it is a brand committed to using its reach, capital, and influence to truly do the work as an ally to the Black community." – Essence
Credits
Photographers: Andrea Ellen Reed (Minneapolis) Dee Dwyer (Washington DC), Stephanie Mie Ling (Los Angeles), Lynsey Weatherspoon (Atlanta), Joshua Rashaad McFadden (Minneapolis), Elijah Nouvelage (Atlanta) / Advertising Agencies: Ogilvy Canada, UWG, Ogilvy UK / WPP Team Lead/Executive Partner/Ogilvy WPP: Nadja Bellan-White / Chief Creative Officer: Brian Murray / GCD/Copywriter: Noah Feferman / GCD/Art Director: Brian Allen / Global ECD Unilever: Daniel Fisher / Account Team: Aviva Groll, Beth Blatch / Editing: Monica Remba, Married to Giants / Music: Ray Charles / Audio: Chris Tait, Pirate Toronto
President’s Choice | Possible Lives Here
President’s Choice came to us looking for a brand refresh. The new masterbrand platform has just launched.
Credits
Client: President’s Choice, Loblaw / Agency: Zulu Alpha Kilo / Chief Creative Officer: Brian Murray, Jenny Glover / Chief Design Officer: Stephanie Yung / Creative Director/Art Director: Jacob Gawrysiak / Creative Director/Writer: George Ault / Art Director: Tanios Nims / Copywriter: Jay Bawar / Design Director / Designer: Dejan Djuric Clients: Mary MacIsaac, Lindsay Cook, Gemma Abela, Emily Robertson, Michelle Linker / Account Team: Jessica Hill, Lisa Walton-Rixon, Jaya Rizzi, Hayley Blackmore, Nicole Pagano / Chief Strategy Officer: Maxine Thomas / Group Strategy Director: Spencer MacEachern / Strategy Director: Meredith Ferguson / Media Agency: Loblaw Media / Media Team: Sabrina LaRosa, Cody Bullis / Senior Broadcast Agency Producer: Revital Grunberg / Production House: Spy Films / Director: Henry Scholfield / Line Producer: Ash Lockmun / Executive Producer: Marcus Trulli / Director of Photography: Benjamin Todd / Post Production Company: Zulubot / Editors: Sam Bould, Laura McMillan, Max Lawlor / Post Producer: Katie Oliver / Director of Post Production: Sarah Dayus / VFX/Colour Grading: Alter Ego / Colourist: Wade Odlum / Colour Assistant: Daniel Saavedra/ Audio: OSO Audio / Creative Directors: Harry Knazan, Daenen Bramberger / Sound Design: Leo Hicks / Engineer: Omid Geadizadeh / Audio Producer: Jane Heath
Virgin Plus (Obviously)
Virgin Plus came to us looking for a total brand refresh. The new platform’s big integrated launch has been a tremendous success – and included this television commercial. We were also very fortunate to work with Andre Braugher in one of his last ever projects.
Credits
Clients: Devorah Lithwick, David Kennedy, Nic Poitras, Miranda Urbanski, Winnie Hsiao, Negaar Hatami, Leah Lanza, Alice Lee, Jessica Benzinger / Creative Chairman: Zak Mroueh / Chief Creative Officer: Brian Murray, Tim Gordon, Jenny Glover / Chief Design Offer: Stephanie Yung / Creative Director/Writer: Addie Gillespie, Dan Cummings / Creative Director/Art Director: Kevin Sato, Vic Bath / Design Directors: Jeff Watkins, Dejan Djuric / Agency Producer: Revital Grunberg / Director of Integrated Production: Ola Stodulska / Account Team: Jessica Hill, Jaya Rizzi, Sabrina Zavarise, Ela Profka, Amanda Wong, Vipul Deshpande / Chief Strategy Officer: Maxine Thomas
Go RVing | Bring Back Wildhood
Recognized by Effies and Marketing Awards.
"Ad of the Week" – Ad Forum
"I actually have tears coming down my cheeks watching this." – Da Moose (some guy in the YouTube comments)
"Not bad." – Kleenex, Ads of the World
This commercial was the last project I worked on at ds+p. The team did a beautiful job filming the script after I left.
Credits
Creative Directors: Doug Robinson, Brian Murray, Matt Syberg-Olsen / Copywriters: Adrienne Silver, Jonathan King / Art Director: Matt Camara / Group Account Directors: Adam White, Jorge Velis, Eric Baldakin / Account Supervisor: Sean Paul Brady / Account Managers: Daniel Bogdanic, Ross Webster / Production Company: Untitled Films / Director: John Mastromonaco / Editing: Rooster Editing / Editor: Marc Langley / Visual Effects: Fort York / Audio: Vapor / Music Producer: Ted Rosnick / Producers: Diane Kirk, Tom Evelyn
HomeEquity Bank | Ask Yourself
This new campaign features Peter Mansbridge, the most famous and respected news anchor in Canada. (Basically, the Canadian Walter Cronkite.)
Credits
Client: HomeEquity Bank / Agency: Zulu Alpha Kilo / Creative Chairman: Zak Mroueh / Chief Creative Officer: Brian Murray / ACD/Art Director: Ivan Mallqui / ACD/Writer: Dane Boaz / Account Team: Jessica Hill, Patti Ann Cochren, Cosmo Haskard, Samantha Tang / Planning Team: Meredith Ferguson / Client Team: Vivianne Gauci, Erin Wilson, Niary Toodakian, Richard Taylor / PR Team: Kelly Flynn / Producer: Risa Sone / Production House: We Are Undivided / Director: Oren Kaplan / Line Producer: Jeff Schwartz / Offline Production: Zulubot / Editor: Micah Rix-Hayes / Offline Producer: Siddhi Patel, Lena Hamady / Transfer & Online Production: Alter Ego / Online Producer: Andrew Taveres / Colourist: Wade Odlum / Colour Assistant: Daniel Saavedra
Carlsberg | Fisherman
We made this one when I worked in London. This commercial was made to launch a new global brand campaign for Carlsberg, which ended up running for years. But this commercial never ran. Long story.
Credits
Executive Creative Director: David Prideaux / Art Director: Christian Horsfall / Copywriter: Brian Murray
Honda | Kog
Recognized by One Show and Marketing Awards.
The video has over 2.5 million views and was covered by Shots, Adweek, Gizmodo, Strategy, Stimulant, Ads of the World, Best Ads on TV and lots of other sites. I've even talked to an ad student from France who studied this in ad school. And W+K London, the makers of the original Cog, even shared it. That's a lot of attention for a project with a production budget of under $20k.
Credits
ds+p, Toronto / ds+p Founding Partner: Doug Robinson / Creative Director: Brian Murray / Art Directors: Matthew Camara, Ryan Dzur / Copywriters: Brian Murray, Sam Cote / Agency Producer: Sean Paul Brady / Account Team: Sean Paul Brady, Adam White, Jorge Velis / Production: The Video Store / Director:Ante Kovac / Executive Producers: Harland Weiss, Donovan Boden, Ian Webb / Director of Photography: Kris Bonnell / Production Designer: Jay Pooley / Editor: Married to Giants, Alain Elliot / Producer: Married to Giants, Amanda Cuda / Colour: Eric Whipp, Alter Ego / VFX: Kaelem Cahill, Wingman / Executive Producer: Samantha Simpson / Sound Design / Mix: Didier Tovel / Assistant: Mark James