Recognized (so far) by One Show, CMA, Atomic and Strategy Awards.
Scarborough is the most diverse area of Toronto and is home to 25% of city’s population. However, the Scarborough Health Network was receiving only 1% of Toronto's hospital donations and little government funding. This integrated campaign is an open letter from the people of Scarborough asking for equitable treatment. Within its first year of launch, this brand platform had helped increase monthly donors by over 300% and unlock an incremental billion dollars in government funding.
Credits
Client: Scarborough Health Network / Chief Creative Officer: Brian Murray / ECD: Megan Farquhar / GCD: Noah Feferman, Brian Allen / Copywriters: Jonathan Careless, Noah Feferman / Art Direction: Heather MacDonald, Brian Allen / Director: Scott Cudmore
UHN | UHNITED
Did you know the best publicly-funded hospital in the world is right here in Toronto? (We should all be very proud.) But the University Health Network needs donor support to keep turning their world-changing thinking into world-changing reality. UHN came to us looking for a creative platform that could unify their multiple institutions, staff, and fundraising efforts.
Credits
Client: UHN Foundation / Clients: Julie Quenneville, Lynn Fletcher, Lisa Arai, Kelsie McLeod / Agency: Zulu Alpha Kilo / Chief Creative Officer: Brian Murray, Jenny Glover / Creative Director/Art Director: Juan Torres / Creative Director/Copywriter: Dane Boaz / Account Team: Lisa Walton-Rixon, Alyse Thompson, Prima Dsouza / Chief Strategy Officer: Maxine Thomas / Strategy Director: Meredith Ferguson / Executive Director, Comms Planning & Technology: Sean Bell / Digital Strategist: Kiana Ohori / Director of Integrated Production: Ola Stodulska / Executive Producer: Sarah Dayus / Senior Producer: Kasia Zeniuk / Integrated Producer: Ian McCartney / Produced by BOLDLY / Director: Brent Foster / Executive Producer: Sebastien Galina / Post-Production Company: Zulubot / VFX: The Embassy VFX / Transfer: AlterEgo / Music House: Oso Audio / Studio Production Company: Zulubot Bravo