Most notable awards include two Cannes Lions Grand Prix, One Show Best in Discipline in Creative Effectiveness, a Grand Clio in Creative Effectiveness, D&AD Yellow pencil, a Grand LIA, AdForum PHNX Awards Grand Prix, Unilever Annual Marketing Awards Grand Prix, gold at Eurobest, Epica, Andy Awards, Effies, ADCC, SIA, Atomic, and Strategy. And a Marketing Awards Merit in the same category it won a Cannes Lions Grand Prix. ;)
At the start of the pandemic lockdown, we got a simple one-line brief from Dove: "What can we do to help?"
In this campaign, Dove celebrated healthcare workers on the front line of the battle against COVID-19 and donated millions of dollars in badly-needed supplies. We launched in Canada and then adapted it globally to feature local healthcare workers in 15 countries. It has over 2 billion earned PR impressions, smashed all Unilever benchmarks for engagement, achieved 99% positive sentiment on social, and was the most awarded Health & Beauty campaign in 2020 according to AdForum. This campaign was conceived, executed and launched in Canada by Ogilvy Canada working alongside Ogilvy UK, who then rolled it out globally.
Credits
Global Dove EVP: Alessandro Manfredi / Dove Canada Marketing Manager: Divya Singh / Dove Canada Brand Manager: Laura Douglas / Ogilvy Canada Chief Creative Officer: Brian Murray / Ogilvy Canada GCD/Art Director: Christian Horsfall / Ogilvy Canada ACD/Copywriter: Pam Danowski / Global ECD Unilever: Daniel Fisher / Global Creative Director: Juliana Paracencio / Chief Strategy Officer: Tom Kenny / Worldwide Managing Director: Aviva Groll / Account Director: Beth Blatch / Account Coordinator: Rebecca Tummers / Agency Producer: Marie-Pierre Touré / Agency Producer/Editor: Eric Thompson / Senior Print Producer: David Scanlon / PMO Lead: Mike Kerry / Executive Partner: Nadja Bellan-White / Editor: Chris Murphy, Outsider Toronto / Executive Producer: Kristina Anzlinger / Assistant: Nathan Olszewicki / Audio: SNDWRX Toronto / Composer: Kevin Sargent