Recognized by D&AD, One Show, Clios, Epica, New York Festivals, Communication Arts, ADC, Drum Design Awards, Caples, Mad Stars, Muse, Kinsale Shark Awards, Creativepool, Marketing Awards, CMA, Media Innovation Awards, Atomic, Applied Arts and SIA.

HomeEquity Bank services Canadians age 55+ – and our veterans are an important cause to this target. While history often teaches us about the famous battles, it rarely speaks of the daily sacrifices that were made by our veterans. For Remembrance Day. HomeEquity Bank launched Orders of Sacrifice, a historically accurate recreation of World War II field rations, which was made available on the popular food delivery app, DoorDash. Across Canada, people experienced how WWII soldiers ate, helping a new generation to understand the hardships of the past and driving awareness and donations.

Credits

Client: HomeEquity Bank/Royal Canadian Legion / Agency: Zulu Alpha Kilo / Chief Creative Officer: Zak Mroueh / Executive Creative Director: Brian Murray / CD/Art Director: Vic Bath, CD/Copywriter: Dan Cummings / ACD/Art Director: Michael Romaniuk, ACD/Copywriter: Marco Buchar / Design Director: Dejan Djuric / Designer: Jackman Chiu / Account Team: David Tremblay, Rob Feightner, Samantha Tang / Producers: Tim Lynch, Mitch Cappe, Sarah Dayus / Audio Engineer: Dino Cuzzolino